SPY Optic was created by a group of action sports and motorsports enthusiasts who immersed themselves in the culture they knew best. The founders saw what was on the market for eyewear in 1994 and wanted to make sunglasses better. As authentic, well-connected action sports entrepreneurs, their unbridled enthusiasm for reinventing modern eyewear attracted the world’s best athletes from motorsports, surfing and snowboarding. SPY’s athletes became a huge and influential part of the SPY family and the team’s mojo combined with our designers’ innovative design sense helped fuel the brand’s rapid growth.
Born in 1994 in San Diego, SPY+ hails from the intersection of cultures that define California youth. The name SPY+ represents our role as agents of this culture, and our cross icon and flagship orange are universal symbols of positivity and good vibes. As purveyors of excellence in eyewear, our endless pursuit of positive cultural evolution is symbolized by these tools that have a profound impact on how you see the world. Our world-renowned Happy™ Lens Tech is the only patented therapeutic lens on the market to not only enhance color and contrast, but is also scientifically tuned to boost mood and alertness, providing a visual experience unlike anything else.
We are fellow travelers on the never-ending journey to see the world differently—to explore, create, and uplift. We are SPY+.